Video - 13 September 2018

BPW CargoTracer Video: Super simple, super catchy – and unmistakably German

The BPW InnovationLab also lives up to its reputation as a creative think tank when it comes to marketing its CargoTracer freight tracking system: "Da!" in German means: "There!" That's why BPW came up with the idea of reinterpreting the chorus of Trio's famous pop song as an advertising slogan for the CargoTracer freight tracking system. Maybe German engineers have a sense of humour after all?

License: Media Use
The content may be downloaded by journalists, bloggers, columnists, creators of public opinion, etc. It can be used and shared in different media channels to convey, narrate, and comment on your press releases, posts, or information, provided that the content is unmodified. The author or creator shall be attributed to the extent and in the manner required by good practice (this means, for example, that photographers should be attributed).
File format: .mov
Length: 0:56

Download

Subjects

Contacts

Nadine Simon

Press contact Press Officer/Public Relations focus on: special axles; agricultural running gears; telematics; human ressources/training SimonN@bpw.de +49 (0) 2262 78-1909 Nadine Simon on LinkedIn

Robin Becker

Press contact Press Officer/Public Relations focus on: 9t running gears; trailer components; e-solutions; digital solutions BeckerR@bpw.de +49 (0) 2262 78-1905 Robin Becker on LinkedIn

Germany’s best ideas hubs: BPW Innovation Lab in the top ten

Innovation labs are a major trend among large corporations: with playful methods, an unconventional working culture and freedom from corporate structures, they are designed to develop new digital business ideas. But an element of scepticism has grown alongside these: which ideas hubs actually work?

By way of a novel sensing device, the BPW Innovation Lab is bringing transparency to the goods tracking segment.

20 December 2017 08:45

Breakthrough for digital goods monitoring – BPW Innovation Lab makes cargo tracking affordable

Situated in Siegburg, the think tank of BPW Group has unveiled an all-new digital goods tracking solution capable of significantly improving supply chain transparency. Costing around one-third of existing systems, it runs autonomously for up to two years without requiring a battery change. The solution is currently undergoing testing and scheduled to enter the market in 2018.

Where is the delivery? The innovative CargoTracer freight tracking system of BPW Innovation Lab knows the answer.

18 September 2018 11:05

The BPW Innovation Lab launches the CargoTracer freight tracking system with a tempting trial offer

The BPW Innovation Lab is launching the innovative CargoTracer freight tracking system at the IAA with an attractive trial offer: shippers will be able to test BPW CargoTracer prototypes for three months at a special introductory price. But it is not only freight that can now be digitally networked.

Young innovators Katharina Kermelk, product manager for the iGurt, and Alexander Lutze, head of the BPW Innovation Lab, with the CargoTracer.

29 May 2019 11:00

BPW receives German Innovation Awards for digital cargo securing and freight tracking – two key technologies for autonomous transport

BPW is giving cargo a voice using sensors and digital connectivity – the iGurt indicates whether it is correctly secured in the drawbar trailer during the journey, while the CargoTracer connects it directly with senders' and recipients' merchandise management systems. And these solutions already contain key technologies required for autonomous transport.

The Hamburg-based leasing specialist UES Chassis uses the BPW CargoTracer to locate its chassis.

25 April 2019 15:00

UES Chassis GmbH: greater service and efficiency for container chassis hirers with IoT and CargoTracer

An unloaded container chassis is up to ten metres long and weighs up to 5,500 kilos. And yet despite their size, these chassis still frequently disappear without a trace. The Hamburg-based chassis leasing company UES is now using the ‘Internet of Transport’ to track them down and to assist hirers and drivers more effectively in the event of a breakdown.