Video - 13 September 2018

BPW CargoTracer Video: Super simple, super catchy – and unmistakably German

The BPW InnovationLab also lives up to its reputation as a creative think tank when it comes to marketing its CargoTracer freight tracking system: "Da!" in German means: "There!" That's why BPW came up with the idea of reinterpreting the chorus of Trio's famous pop song as an advertising slogan for the CargoTracer freight tracking system. Maybe German engineers have a sense of humour after all?

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Press contacts

Nadine Simon

Press contact Press Officer/Public Relations focus on: special axles; agricultural running gears; telematics; human ressources/training SimonN@bpw.de +49 (0) 2262 78-1909 Nadine Simon on LinkedIn

Robin Becker

Press contact Press Officer/Public Relations focus on: 9t running gears; trailer components; e-solutions; digital solutions BeckerR@bpw.de +49 (0) 2262 78-1905 Robin Becker on LinkedIn

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The BPW Innovation Lab launches the CargoTracer freight tracking system with a tempting trial offer

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25 April 2019 15:00

UES Chassis GmbH: greater service and efficiency for container chassis hirers with IoT and CargoTracer

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