Video - 13 September 2018

BPW CargoTracer Video: Super simple, super catchy – and unmistakably German

The BPW InnovationLab also lives up to its reputation as a creative think tank when it comes to marketing its CargoTracer freight tracking system: "Da!" in German means: "There!" That's why BPW came up with the idea of reinterpreting the chorus of Trio's famous pop song as an advertising slogan for the CargoTracer freight tracking system. Maybe German engineers have a sense of humour after all?

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File format: .mov
Length: 0:56

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Nadine Simon

Press contact Press Officer/Public Relations SimonN@bpw.de +49 (0) 2262 78-1909

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