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BPW CargoTracer Video: Super simple, super catchy – and unmistakably German

Video   •   Sep 13, 2018 11:40 CEST

 
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The BPW InnovationLab also lives up to its reputation as a creative think tank when it comes to marketing its CargoTracer freight tracking system: "Da!" in German means: "There!" That's why BPW came up with the idea of reinterpreting the chorus of Trio's famous pop song as an advertising slogan for the CargoTracer freight tracking system. Maybe German engineers have a sense of humour after all?
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About BPW Bergische Achsen KG

BPW Bergische Achsen KG is the parent company of the BPW Group. With more than 1,600 employees, including around 120 trainees, the family-run company has been developing and producing complete running gear systems for truck trailers and semi-trailers at its headquarters in Wiehl since 1898. BPW’s technologies include axle systems, brake technology, suspension and bearings. BPW’s trailer axles and running gear systems are in use in millions of vehicles around the world. An extensive range of services also provides vehicle manufacturers and vehicle operators with the opportunity to increase economic efficiency in their production and transport processes.
www.bpw.de/en

The BPW Group researches, develops and manufactures everything needed to ensure that transport keeps moving and is safe, illuminated, intelligent and digitally connected. With its brands BPW, Ermax, HBN, HESTAL and idem telematics, the company group is a preferred system partner of the commercial vehicle industry around the globe for running gear, brakes, lighting, fasteners and superstructure technology, telematics and other key components for trucks, trailers and buses. The BPW Group offers comprehensive mobility services for transport businesses, ranging from a global service network to spare parts supply and intelligent networking of vehicles, drivers and freight. The owner-operated company group currently employs 7,200 staff in more than 50 countries and achieved consolidated sales of 1.48 billion euros in 2017.
www.bpw.de/en

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  • Ohlerhammer
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  • Germany

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