Follow BPW Bergische Achsen KG

BPW CargoTracer Video: Super simple, super catchy – and unmistakably German

Video   •   Sep 13, 2018 11:40 CEST

 
The BPW InnovationLab also lives up to its reputation as a creative think tank when it comes to marketing its CargoTracer freight tracking system: "Da!" in German means: "There!" That's why BPW came up with the idea of reinterpreting the chorus of Trio's famous pop song as an advertising slogan for the CargoTracer freight tracking system. Maybe German engineers have a sense of humour after all?
License Media Use (?)
Video length 0:56

Comments (0)

Add comment

Comment

Agree With Privacy Policy

About BPW Bergische Achsen KG

BPW Bergische Achsen KG is the parent company of the BPW Group. With more than 1,600 employees, including around 120 trainees, the family-run company has been developing and producing complete running gear systems for truck trailers and semi-trailers at its headquarters in Wiehl since 1898. BPW’s technologies include axle systems, brake technology, suspension and bearings. BPW’s trailer axles and running gear systems are in use in millions of vehicles around the world. An extensive range of services also provides vehicle manufacturers and vehicle operators with the opportunity to increase economic efficiency in their production and transport processes.
www.bpw.de/en

The BPW Group is the dependable international mobility and system partner for the transport industry. The globally active group of companies offers innovative solutions from a single supplier. Its portfolio extends from axles, suspension systems and brake technologies (BPW), locking systems and body structure technology (Hestal), lighting systems (Ermax) and composite technologies (HBN-Teknik) to user-friendly telematics applications for trucks and trailers (idem telematics). The coordinated BPW Group technologies and services enable manufacturers to benefit from economical production processes and provide maximum transparency in loading and transport processes for efficient fleet management by the vehicle operators. The owner-managed BPW Group encompasses 70 companies worldwide and employs around 7,000 people.
www.wethinktransport.com

Address

  • BPW Bergische Achsen KG
  • Ohlerhammer
  • 51674 Wiehl
  • Germany