How customers become innovation partners: WirtschaftsWoche recognizes BPW’s co-innovation with Innovative Management Partner (IMP)

‘Best of Consulting Award’ for Innovative Management Partner (IMP) – a groundbreaking methodology led to the development of a digital cargo securing system that helps prevent lorry accidents

Dr Markus Kliffken: ‘IMP’s neutral consulting perspective and methodological expertise helped us co-innovate with our clients’

Wiehl/Munich, 12 December 2018 --- Improperly secured cargo is frequently the cause of wobbling and tipping lorries on the road – and accidents and cargo damage cost transport companies millions every year. In future, an innovative, intelligent cargo securing system from BPW will prevent this from happening. Yet the development methodology used, which was supported by the renowned consulting firm Innovative Management Partner (IMP), is also a remarkable aspect of this innovation.

iGurt is based directly on interviews and workshops with BPW customers. BPW commissioned the renowned consulting firm IMP to assist in the development process. This consulting service has now received the ‘Best of Consulting’ award from the German WirtschaftsWochebusiness magazine.

According to Dr Markus Kliffken, member of BPW’s executive board responsible for innovation management: ‘IMP supported us extremely efficiently with its methodological expertise throughout the entire development process. As a result, we were able to accurately identify and validate the idea of the iGurt, and quickly bring it to maturity. In this process, we used agile methods, in-depth interviews, user stories and ideation workshops with internal and external experts.The IMP team harmonised perfectly with our own engineering teams and enriched our internal point of view with the perspective of a neutral consultant. We would like to congratulate IMP on this prestigious award and look forward to working on upcoming projects together.’

This was the ninth year running that WirtschaftsWochemagazine honoured Germany’s best management consultants with its ‘Best of Consulting’ and ‘Best of Consulting (Medium-Sized Enterprises)’ awards. The extensive review of consulting firms identifies Germany’s best management consultancies, thus creating clarity in an otherwise opaque market. The winners of the awards are selected on the basis of their projects’ success; this helps clients find the best possible consultant for their next project.

Further examples of successful co-innovation at BPW can be found in BPW's current annual report, for example in the areas of Truck & Bus, E-Mobility, Telematics or Internet of Transport.